Tag Archives: Singapore Magic

The Mind Heist: The Ultimate Social Magic Experiment

Happy 2012 everyone!

I trust you’re having a fantastic start to the year, with exciting possibilities and golden opportunities greeting you 🙂 If you missed our NYE performance on Le Plus Grand Cabaret du Monde (France’s most popular variety show that’s been running for 14 years now and still going very strong), you can watch it here:

60 million viewers around the world tune into it and we’ve been asked to come back this year by the TV producers… Really awesome that we can make Singapore proud again! And speaking of which…

On the days leading up to The Mind Heist, I’ve been extremely strict with myself in all the necessarily preparations for this mind experiment happening this Saturday that sees J C & yours truly attempting to set a world record for reading the minds of 100 different people in 1 sitting.

So that means more healthy food with lots of water, more meditation, more yoga and absolutely no alcohol, no late nights and no sex (I just leave that space blank on application forms).

As I poke on my keyboard, I have to admit that I’m feeling completely whacked out and exhausted. Don’t get me wrong now. This girl is still deeply excited about this never-been-done-before stunt which will take place at Sinema Old School. It’s just the mental and physical fatigue from all the intensive mind training, that’s getting to me.

However, I’ll definitely do my utmost BEST, simply because I want to do my country proud & I don’t believe in making excuses. You know… It’s incredible but us two Singaporeans, received the sincere blessings from Mr Vanni Pule, international president of the International Brotherhood of Magicians.

Sign ups online for The Mind Heist have been encouraging, though plenty of people shared that they were highly afraid of getting their thoughts read by us, but were content to simply witness our mind heisting process. Hmph. Wusses!!! 😉

But seriously, I’m deeply moved and very appreciative of all the sincere support we’ve got from people not just here in Singapore, but from all over the world too… from Taiwan, to France, England, America, Australia, Spain, India, Canada, Israel, Malaysia, Middle East… it’s extremely touching! THANK YOU EVERYONE 🙂 The event as you know, will be streamed live on the internet in real time, so anyone anywhere will be able to join in!

The media (magic and mainstream) has also been nothing but super with event pre-publicity for The Mind Heist. In fact, several have even arranged for their plucky reporters to be part of the 100 in this mind experiment.

Just yesterday, we were on 987FM’s highly popular Muttons on the Move, with radio DJs Justin Ang & Vernon A:

If you missed us on the airwaves yesterday, here’s the video of us mind-heisting both JA & Vernon in the 987FM studio!

We’re also featured in an exclusive interview on the OMY lifestyle news portal:

As well as, on 4-pages of popular online news and entertainment portal, xinMSN:

ShinMin Daily News also published our story on their newspaper:

We were meant to be on 91.3FM this morning but our dear friend radio DJ Rod Monteiro was rushed to the hospital yesterday after getting a mild stroke while on air. Highly unexpected and very worrying, because Rod is such an active sporty guy. It’s shocking for me because I was just texting my friend yesterday. Please pray for his speedy recovery!

Oh yes…

J C & I will be on Channel News Asia‘s AMlive on Friday 8AM, so do tune in. Something very wicked this way comes 😉 And prior to that, we’ll be on Class95’s CarTunes with popular radio DJs Jean Danker & Bobby Tonelli at 6:30pm tomorrow (Thursday). Also, look out for our exclusive interview in the TODAY newspaper coming out very shortly.

A shout out of thanks to our friend Nicholas Chee, founder of Sinema Old School, for this picture taken with his smart phone. They’ve completely dressed up the place for us, mucho kudos to the passionate Sinema TV team.

We’re gonna make history this Saturday, Singapore!!!



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New World Record: Reading 100 minds in 1 sitting

Hey folks, what’s new? My newly layered short hair with shades of electric purple aside, this is the hottest magic news in this part of the world 😉

The Mind Heist – our 9th mega illusion and the latest one to date, will be the most challenging psychological illusion that J C & I have attempted yet, for obvious reasons…

In this ultimate social magic experiment, J C & I will attempt to read the minds of 100 different people in 1 sitting. The International Brotherhood of Magicians & Singapore Book of Records will be present at the venue to officially adjudicate this never-been-done-before event.

Here’s the official trailer we filmed at Sinema Old School, just 2 days after I touched down in Singapore after traveling the world for 9 months.

This exciting new world record stunt happens on 7 Jan 2012 at Sinema Old School located at11B Mt Sophia. Interestingly, this exact venue was where my old school (no pun intended) used to be. Methodist Girls School originally occupied the very same grounds, so this will be pretty nostalgic 😉

Oh, did I mention about the ‘live’ streaming of The Mind Heist yet? That’s right, people from all over the world can witness the groundbreaking event being broadcast free online.  For the various timing at different time zones, as well as, full event details, click here.

And! If YOU want YOUR MIND to be read by us in this historic event, click here now to participate. Fill in the online form and we may just contact you 😉 Spread the word about it!

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2011 is gonna be a blast…

Hearty congrats to our latest J C Sum & ‘Magic Babe’ Ning Facebook contest winner Cai Huimin! The young aspiring Singaporean magician takes home the following sweet goodies…

With her brand new sleek Havaianas (the funky mystery prize we promised), official cool “I ♥ Museums” tee, and the latest LG Optimus One smartphone… this sassy chick can totally chill in these practical and stylish urban goodies!

Once again, congrats to you Huimin! And on another note, let’s hope to see even MORE female magicians here in sunny Singapore too. My dear friend Adeline AKA Kinetic Gal was very recently featured on Razor TV. Check out this female magician’s interview online here.

PS: Our J C Sum & Magic Babe Ning ‘live’ in Penang show happening this weekend is selling FAST. This is a picture taken last week of some of the folks coming, and I’ve been told more will be swinging by… If you’re passionate about magic, do come on down. I look forward to see you in Malaysia!

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If you missed it, read it online here 🙂

You may remember me blogging a little while back on our recent ClubMed gig in town where J C & I magically appeared ski-ambassador Adrian Pang on stage, at the event hosted by Daniel Ong.


I know it’s only been just a few days since we uploaded our official video of our 8th mega illusion The Aerial Exit, where J C & I successfully vanish 5 people 24 feet up in the air, but we’ve been busy of late putting the finishing touches of this “top-secret project” since last week…

Stay tuned for more info about Urban Underground… The close-up magic show’s video trailer’s coming up pretty soon!

But meanwhile, if you’re a magician or magic enthusiast in the area, do join us in the upcoming “Ultimate Magic Workshop Experience” LIVE in Penang, Malaysia happening on the 8th next month!

Personally, I’m really excited because J C  & I will be sharing lots of tried-and-tested gems of wisdom that have truly worked for us with other magicians so they can all improve – and that makes me happy – being able to help other people become better.

And also, for a slightly more selfish reason, the foodie in me also enjoys Penang cuisine. So I’m really looking forward to the good Penang hawker fare, the sweet and yummy duck noodle soup being my absolute favorite. Haha… See you there!

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Watch out for another Magic Boutique MEGA sale!!!

Hey folks! It’s the first of December!!!

Stay tuned for our mega sale happening real soon… I’m really excited about it because we’ll be having the latest magic goodies going at really amazing prices 😉 You can say that Magic Boutique is really setting the mood for a jolly Chrstmas *grin*

Our previous Magic Boutique mega sales were all huge successes, but this one to end the year 2010 is going to be even more MEGA *grin* Really, you won’t wanna miss this, trust me…

And in case you haven’t signed up for our FREE Magic Boutique customer account, you really should!!!! You instantly get 10% off the listed prices online, including additional perks for free and more 🙂

Join us on twitter too! You’d get the swiftest updates on order dates, deliveries, news and updates plus the works!

Here’s some FAQ about my online magic shop Magic Boutique (known years back as The Little Magic Shop)…

Why online & not a physical store?

1. No pushy magic demonstrator middlemen to feed in this age of new technology – Most magic products include professionally done demo videos by their original creators.

2. No hefty shop rentals to worry about, which means we don’t mark up our prices.

3. Lower overheads, which simply means you pay less!

So no, we do not operate a conventional brick & mortar business because it’s simply not necessary for today’s savvy customers who know they can instantly get what they need from an online magic store.

In addition to high quality original products, Magic Boutique customers can access contributions from renowned international magicians and our team of respected magic reviewers. We also run regular magic events and monthly online chat room sessions where you can pick up intelligent tips & expert advice from the professionals.

We are a reputable online magic shop serving customers from around the world. Orders and payments are securely made through our professional e-commerce website and Magic Boutique has a team of dedicated customer service executives ready to serve you.

Why order from Magic Boutique?
1. We eliminate the unnecessary middleman so you don’t pay extra $$$ for a magic demonstrator in today’s modern age of new technology.

2. We offer you best prices for a wide range of over 8,000 products.

3. We deliver fast – Now with a same-business-day piority shipping option.

4. Customers enjoy a safe & secure ordering process via our new and improved, user-friendly professional e-commerce platform on a fast connecting dedicated server.

5. We offer worldwide EXCLUSIVES – Products of the highest standards.

6. We consistently provide exciting monthly promotions, generous lucky draws & sincere discounts.

7. Our attentive and knowledgeable customer service personnels are there 24/7 to assist you in your individual needs.

8. Magic Boutique hosts original magic articles written by international magic stars to help you in your magic journey (Some of our official magic contributors include well-known veterans like Justin Miller, Kenton Knepper, Boris Wild, Ian Rowland, J C Sum, and more.)

9. We hold free monthly online chat room sessions with international magic stars so our customers can participate and interact with these highly regarded professionals who will share key insights and expert knowledge.

10. Our customers get the highest level of credibility and integrity! No shady “rental policies” or “buy-sell back” systems or pirated products.

11. Magic Boutique is recognised as one of the few magic shops in Asia to have a strict zero tolerance anti-piracy stand. We have an unblemished professional track record and have been proudly endorsed by the International Brotherhood of Magicians (Ring 115) &Murphy’s Magic Supplies.

And the sweetest part of it all…

12. No expensive membership fees!

At Magic Boutique, you enjoy a free LIFETIME UNLIMITED 10% DISCOUNT when you sign in using your FREE account. Absolutely no strings attached!

How soon can my orders reach me?
We now have same-business-day priority shipping options for local orders, which means your orders will reach you within 3 – 5 working days.

For standard local shipping, your orders will be shipped to you within 15 working days.

Overseas Speedpost shipping will be shipped within 15 days. However, orders for J C Sum’s illusion books & Magic Boutique exclusives are shipped within 3 working days (J C’s books not available in Singapore & Malaysia).

You can also opt for FREE self-collection at our office, once your orders reach Singapore.

Click here for detailed information on Ordering & Shipping policies.

What happens if my product is out of stock?
Product availability from our US warehouse is reflected by their stock quantities ‘live’ online. We have a band of efficient magic elves keeping track of the accurate figures, all for your convenience.

However, in the extremely rare event that yoour particular item is suddenly made unavailable, we will swiftly inform you and fully refund the item via paypal/ internet banking within 2 business days.
So how do I know when my orders are shipped?
View Real-Time Updates at the top right corner of our homepage. These updates are powered by Twitter, so you can follow us for the latest news and product / shipping updates. To do so, click here.
I’m not based in Singapore. Does Magic Boutique ship internationally?
Yes, we definitely do! Besides serving regional customers in Southeast Asia, our exclusive products from the J C Sum Illusion Store have been sold to hundreds of magicians in over 35 countries. International shipping is done via Singpost registered mail/ parcel, unless otherwise indicated.
How can I check if Magic Boutique carries a certain product?
Easy. If you’re a magician who knows exactly what you need, simply use our grey SEARCH box located on every page to help streamline your search or to get to the precise product you’re looking for.

Alternatively, if you’re a magic enthusiast or hobbyist looking for a particular magic effect which you read about or saw on TV, but you’re uncertain about what it’s called, feel free to contact our helpful and knowledgeable customer service executives!

Why should I sign up for a customer account?
Why not? 🙂 There is no membership fee. It’s completely FREE, with absolutely no strings attached.

As an account holder with Magic Boutique, you get a LIFETIME UNLIMITED 10% DISCOUNT off everything in our store except for products under the “Exclusives”, “Events/ Shows” and “J C Sum Illusion Store” categories.

You will also be the first to be notified of the latest news and promotions, and be entitled to enjoy exclusive discounts or prizes.  Also, checking out orders becomes a breeze because your shipping information’s already keyed in prior!

Of course the choice of signing up for a free customer account (and all the warm wonderful fuzzy perks that come along with it) is entirely optional.

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Close-up magicians… We want you, if you stand out from the pack

Hey all!

J C & I are looking for a motivated local Close-up Magician to work & learn with us and be part of the Concept:Magic illusion crew for the last quarter of 2010!

You will have the chance to be part of a wide variety of magic centric projects that no one else can else can offer in Singapore… so if you are interested and think that you’ve got the chops, send us an email at info@conceptmagic.biz

You don’t need to have great skills or spectacular experience. What I’m looking for is integrity, passion and a good heart. Of course, girls may apply! 😉

See J C’s blog here.

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Good vs Great

Hi y’all…

Gosh, it’s almost mid-week Wednesday, where did time go?!?! Over the weekend, J C & I had some gigs and we did a special stage appearance at the International Brotherhood of Magicians (Ring 115) as it was their 60th anniversary 🙂

There were other magicians performing on stage, as well as, a ventriloquist who had everyone in stitches! The special guest performer was Jay Scott Berry, from the USA. He’s a creator of many products for magicians, you’ll find most of them in my online store, Magic Boutique.

The venue was in town, at the NTUC Auditorium, which had a simple stage with basic lights and audio equipment. Due to size constraints we didn’t bring our big stage illusions but we had fun all the same… stay tuned for pictures. We took plenty and must have spent almost 45mins after the show signing autographs and chatting with those who came up to talk to us about the show.

As any world class performer worth his or her salt knows… in showbiz, show production is critical in order to look great. So taking into full consideration the given staging limitations, J C & I still tried to look our best for our audience by bringing down extra lights and ensured that our performing environment gives the audience the best experience possible.

I take inspiration from greats like David Copperfield – remember his heartfelt version of Kevin James’ “Snowing”, which so many sub-standard cheesy magicians try to copy?

Without the crucial theatrical elements like dramatic lighting and all, Copperfield’s good act could never ever be that stunningly fabulous great routine that simply touches the soul 🙂 Obviously, it’s not just magicians. Celebrities like Lady Gaga use them all the time as well.

These really make the elements from good to great. No matter how challenging the constraints are, I firmly believe to NEVER SETTLE for any less, but make the most out of it (be boldly creative – come up with alternatives) because your audience deserves the best.

I strongly believe “good enough” is simply not good enough, for the audience. They deserve much more than lazy complacency from a performer 😉

Do see J C’s blog for his take on it, since afterall, my stage partner always shares about his astute thoughts and knowledge about backstage business… He’s been in show business for over 15 years and written so much insightful books for industry professionals.

Speaking about books… something inspiring I recently re-read again is Jim Collin’s book Good to Great: Why Some Companies Make the Leap…And Others Don’t 🙂

I think it applies to any one in every industry because the truth of the matter always applies… Good is the enemy of GREAT. Some people just don’t realize that, especially if one wants to be truly commercially successful in the real world… such is life.

In his book, this best-selling writer shared that sadly, not many people, despite being in their industry for a seemingly long time, attain greatness because they are stuck at “good” and aren’t able to understand and/or do not have what it takes to be GREAT.

Essentially: There’s a stark difference between being considered good by peers, friends and family… and being GREAT enough that the powers that be, recognize your commercial value, invest in your brand and pay you the big mega bucks 🙂

Logically speaking, I believe everyone with the potential of being GREAT all have to start from GOOD anyway, but sadly, many who are in the category of good, often mistaken themselves for being great because of their egos and don’t evolve themselves smartly and efficiently.

There’s lateral growth but no vertical growth… but well, that’s another story for another day. It’s a mind-opening book, something I’d really recommend to the savvy reader, so do check it out 😉

Ta for now, more later!


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